Tag Archives: youtube

Video Platform Go Boom: Perspectives on the Adpocalypse

As it becomes increas­ing­ly obvi­ous a sea change is occur­ring at YouTube with respect to how the com­pa­ny con­ducts busi­ness and gov­erns its user base, it’s time we had a mean­ing­ful con­ver­sa­tion about the use of third-par­ty con­tent aggre­ga­tion plat­forms and the long-term effects of putting too many eggs into the same bas­ket.

Only a few gen­er­a­tions have been lucky enough to wit­ness the birth of the World Wide Web (and mass com­mer­cial­iza­tion of the Inter­net prop­er) and still have the priv­i­lege of liv­ing a rea­son­able num­ber of years on both sides of that flash­bulb moment in his­to­ry. Mine is one of them: togeth­er, we’ve grown with it, nur­tured it, aug­ment­ed our lives with it, watched it evolve — and we’ve drawn incred­i­ble ben­e­fit from the tech­no­log­i­cal rev­o­lu­tion that fol­lowed. Today all man­ner of com­put­er sys­tems cross paths with our lives hun­dreds of times on a dai­ly basis, and most times, it rarely elic­its a thought.

We’ve become so inti­mate­ly tied to our tech­nol­o­gy that invis­i­ble design has become an exquis­ite­ly refined, and gen­er­al­ly expect­ed, norm. Where once the shar­ing of con­tent on the Web was an intel­lec­tu­al­ly expen­sive and fair­ly time-con­sum­ing under­tak­ing — often requir­ing an indi­vid­ual to learn var­i­ous back-end tech­nolo­gies and pro­gram­ming lan­guages as well as visu­al design and its atten­dant soft­ware — nowa­days, most peo­ple rely on a mul­ti­tude of turn-key solu­tions that do much of the think­ing and heavy lift­ing for us, offer­ing decent inte­gra­tion with very lit­tle down­time.

Well, at least until that ser­vice changes the rules, lim­its its fea­tures, crash­es, or liq­ui­dates its assets.

Then we have a prob­lem.

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The Sea-Change at YouTube

It’s time we had a con­ver­sa­tion about cen­sor­ship.

Recent­ly a mass exo­dus of major adver­tis­ers occurred at YouTube, which has since caused the ecosys­tem of that plat­form to fall into dis­ar­ray. As not­ed by both YouTu­bers and main­stream media out­lets alike, the pre­cip­i­tat­ing event seems to have been a small num­ber of gov­ern­ment and cor­po­rate ads appear­ing along­side racist hate videos on a very small num­ber of chan­nels. The issue was brought to the atten­tion of gov­ern­ments and cor­po­ra­tions in a high pro­file man­ner, and from there, indus­try brass decid­ed to pull all adver­tis­ing off the YouTube plat­form, cit­ing the desire to not be asso­ci­at­ed with harm­ful con­tent.

As var­i­ous media out­lets have report­ed, it’s an odd nar­ra­tive to fol­low giv­en the fact this prob­lem has exist­ed for many, many years. Until the mid­dle of 2016, it’s been an issue that’s rarely made the news. Fur­ther­more, despite the his­tor­i­cal efforts made by media com­pa­nies (espe­cial­ly Google) to stamp out racist and oth­er extrem­ist con­tent, the issue remains dif­fi­cult to address owing to the sheer vol­ume of data being uploaded at any giv­en time.

In Youtube’s case, at least 300 hours of video is uploaded each minute (though some put that num­ber as high as 400 hrs/min). If we go with the low­est esti­mate, that’s still 18,000 hours of video in an hour, 432,000 hours of video in a day, or 12.96 mil­lion hours in a 30-day month. These num­bers are def­i­nite­ly not in Google’s favour, and despite valiant efforts to screen user-gen­er­at­ed con­tent, Inter­net media com­pa­nies as a rule tend to be faced with a nev­er-end­ing, uphill bat­tle when it comes to man­ag­ing these enor­mous vol­umes of user-gen­er­at­ed con­tent.

Sim­i­lar to the ongo­ing sit­u­a­tion at Face­book (and its impli­ca­tions for that network’s 1.2 bil­lion dai­ly users), the logis­tics are impos­si­ble when it comes to set­ting up a pure­ly human inter­ven­tion as a solu­tion to harm­ful con­tent. There’s no prac­ti­cal way for Google, or any ultra high vol­ume media com­pa­ny for that mat­ter, to retain suf­fi­cient human staffing in order to indi­vid­u­al­ly review each piece of user-gen­er­at­ed con­tent that comes in the door. As a result, indus­try stan­dard prac­tices include the use of soft­ware algo­rithms as gate­keep­ers and the automa­tion of most issues relat­ed to pol­i­cy enforce­ment and con­tent man­age­ment.

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Owl Give Ya Somethin’ Cute …

I present for your view­ing plea­sure one baby Great Horned Owl singing The Mon­ster Mash.

My life is offi­cial­ly com­plete.

YouTube Treasures: Space Oddity at the ISS

A few years ago, I was floored by Collide’s awe­some ren­di­tion of David Bowie’s “Space Odd­i­ty.” Then, much more recent­ly, I found this ver­sion by Cana­di­an astro­naut Chris Had­field in the Inter­na­tion­al Space Sta­tion dur­ing his final mis­sion.

Talk about going out with a bang. He tunes the lyrics ever so slight­ly to the mis­sion … and sud­den­ly the Inter­net explodes with rever­ber­a­tions of his sheer awe­some­ness.

This is how such a beau­ti­ful song was meant to be per­formed …

(source via YT user David Bowiefans)