Posted on2018 March 09|Comments Off on Video Platform Go Boom: Perspectives on the Adpocalypse
As it becomes increasingly obvious a sea change is occurring at YouTube with respect to how the company conducts business and governs its user base, it’s time we had a meaningful conversation about the use of third-party content aggregation platforms and the long-term effects of putting too many eggs into the same basket.
Only a few generations have been lucky enough to witness the birth of the World Wide Web (and mass commercialization of the Internet proper) and still have the privilege of living a reasonable number of years on both sides of that flashbulb moment in history. Mine is one of them: together, we’ve grown with it, nurtured it, augmented our lives with it, watched it evolve — and we’ve drawn incredible benefit from the technological revolution that followed. Today all manner of computer systems cross paths with our lives hundreds of times on a daily basis, and most times, it rarely elicits a thought.
We’ve become so intimately tied to our technology that invisibledesign has become an exquisitely refined, and generally expected, norm. Where once the sharing of content on the Web was an intellectually expensive and fairly time-consuming undertaking — often requiring an individual to learn various back-end technologies and programming languages as well as visual design and its attendant software — nowadays, most people rely on a multitude of turn-key solutions that do much of the thinking and heavy lifting for us, offering decent integration with very little downtime.
As various media outlets have reported, it’s an odd narrative to follow given the fact this problem has existed for many, many years. Until the middle of 2016, it’s been an issue that’s rarely made the news. Furthermore, despite the historical efforts made by media companies (especially Google) to stamp out racist and other extremist content, the issue remains difficult to address owing to the sheer volume of data being uploaded at any given time.
In Youtube’s case, at least 300 hours of video is uploaded each minute (though some put that number as high as 400 hrs/min). If we go with the lowest estimate, that’s still 18,000 hours of video in an hour, 432,000 hours of video in a day, or 12.96 million hours in a 30-day month. These numbers are definitely notin Google’s favour, and despitevaliantefforts to screen user-generated content, Internet media companies as a rule tend to be faced with a never-ending, uphill battle when it comes to managing these enormous volumes of user-generated content.
Similar to the ongoingsituation at Facebook (and its implications for that network’s 1.2 billion daily users), the logistics are impossible when it comes to setting up a purely human intervention as a solution to harmful content. There’s no practical way for Google, or any ultra high volume media company for that matter, to retain sufficient human staffing in order to individually review each piece of user-generated content that comes in the door. As a result, industry standard practices include the use of software algorithms as gatekeepers and the automation of most issues related to policy enforcement and content management.
Posted on2014 May 22|Comments Off on YouTube Treasures: Space Oddity at the ISS
A few years ago, I was floored by Collide’s awesome rendition of David Bowie’s “Space Oddity.” Then, much more recently, I found this version by Canadian astronaut Chris Hadfield in the International Space Station during his final mission.
Talk about going out with a bang. He tunes the lyrics ever so slightly to the mission … and suddenly the Internet explodes with reverberations of his sheer awesomeness.
This is how such a beautiful song was meant to be performed …